Project details
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My class was assigned to create a catalog for a product.
For my Publication Design Class, I created a business-to-consumer product catalog for Thread Wallets, specifically targeting high school and college students from middle-income households. The 8-page, 7x7" catalog showcases a variety of Thread Wallets products, such as backpacks, fanny packs, wallets, and lanyards, all captured through product and lifestyle photography I shot on the Utah Tech campus. The imagery features college students using the products in everyday settings, such as walking and studying on campus. This catalog will be distributed via mail to promote Thread Wallets' brand and products directly to consumers.
Bringing the Catalog to Life: From Concept to Print
I began by defining the subject matter, choosing Thread Wallets as the focus because I’m a fan of the brand and already own some of their products. After contacting the co-founder, I received seven products to feature in the catalog. I developed a concept board and gathered feedback from peers, which helped solidify the content direction. Once the products and content were defined, I worked on the layout and pacing, creating a cohesive flow for the 12-page catalog. I designed the cover and back, produced two comprehensives, and finalized the design before printing it in the design lab.