The process started with defining the key qualities I wanted the logo to embody: simplicity, elegance, and professionalism. I explored several text-based concepts, experimenting with different serif and sans serif fonts to strike the right balance between classic and modern elements. After refining the typography, I focused on ensuring the layout was clean and versatile, allowing it to be adaptable across various mediums, from watermarks on photos to business cards and the website. The final logo was designed to be timeless and straightforward, creating a sophisticated look that aligns with my vision for Savannah Lines Photography.