I began by planning the look and feel of the shoot around Flitch’s whimsical, clean branding. I built an inspiration board to guide the color schemes for each flavor, and mapped out shot compositions that would tell a flavorful story. Studio photography involved creative prop styling — like stacked candies, fresh mint, citrus fruits, and homemade treats — to visually cue flavor and texture. I used bright backdrops, focused lighting, and glycerin for added appeal. For lifestyle images, I incorporated hands and styled nails to create a personal, polished touch. After the shoot, I edited for clarity, vibrancy, and brand consistency, resulting in a colorful and cohesive visual set tailored for both web and print use.