Project details
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My class was assigned to create a product photography collection for a beverage.
For my Photography class at Dixie Tech, I created a project featuring Bai drinks, specifically the Coconut and Strawberry Lemon flavors. I captured both studio and lifestyle images, highlighting the sleek bottle design and showcasing the drinks in everyday settings. The photos target health-conscious, active consumers and convey Bai’s vibrant, refreshing appeal through high-quality visuals ideal for marketing.
Capturing the Flavor: A Refreshing Journey Behind the Lens
I began by selecting Bai as the product for my project due to its vibrant branding and flavors. Next, I created an inspiration board to guide the aesthetic direction. I carefully planned my shots, balancing both studio and lifestyle setups. For the studio shots, I used ice, lighting, glycerin spray, and colorful backdrops to enhance the product's appeal. For the lifestyle shots, I chose a model and settings that aligned with the brand’s active, health-conscious image. After capturing the images, I focused on editing to ensure a polished, professional result.