Project details
%402x.svg){kind=icon}
Aura needed branding for their online store.
For my branding project at Flitch Creative, I developed the visual identity for Aura Vanities, a new division of an established cabinetry business. The project included designing the "AURA" logo and creating a cohesive brand strategy to position Aura Vanities as an affordable, stylish, and functional option for homeowners and interior designers. The branding highlights the company’s goal of offering modern, budget-friendly vanities, expanding their reach to a broader market while complementing their existing cabinetry line.
Crafting Affordability with Style: The Aura Vanities Branding Journey
For the Aura Vanities branding project, I began by brainstorming and creating logo comprehensives for the brand name, "AURA." After developing several logo options, I gathered feedback from the client and peers to refine the design direction. Once the logo was finalized, I created a cohesive color palette and selected typography that reflected the brand's focus on affordability and style. With the visual identity in place, I moved on to designing the website, ensuring that it aligned with the brand’s goals and provided a seamless user experience. After multiple revisions, I finalized the branding elements and delivered the project.